This Raksha Bandhan, Interflora India invites you to experience the epitome of elegance and tradition with its latest collection, “Blossoming Ties.” This new series of Rakhi hampers is designed to celebrate the profound and cherished bond between siblings, transforming the occasion into a celebration of luxury and love. Just as a flower blooms from a delicate bud into a magnificent blossom, the relationship between siblings flourishes with time, revealing beauty and depth. “Blossoming Ties” captures this essence perfectly, offering a curated selection of Rakhi gifts that symbolize the nurturing and growth of these special connections for those who celebrate this festival. A feature by lifestyle columnist Riccha Grrover for Asian Lite International.
A Symphony of Elegance and Tradition
Each hamper in the “Blossoming Ties” collection is a masterpiece of thoughtful curation. Designed to add a touch of luxury to festivities, these hampers include a harmonious blend of floral elegance, delectable snacks, and exquisitely crafted Rakhis. The collection is tailored to honor the traditions of Raksha Bandhan while providing a lavish experience that mirrors the joy and reverence of the occasion.
Curated for Every Special Bond
- For Brothers: Delightful assortment that merges elegance with tradition. Each hamper features fresh, vibrant flowers, a selection of gourmet treats, and a beautiful Rakhi. It’s the ideal expression of refined taste and festivity—perfect for celebrating your one-in-a-million brother.
- For Sisters: a hamper brimming with indulgent snacks and a charming Rakhi. Unbox a beautiful basket that strengthens your bond with affection and a floral-inspired Rakhi, ensuring that this Raksha Bandhan is marked by love and lasting memories.
- For Bhabhis: Celebrate the sister-in-law and honor her special place in life. A beautiful Rakhi hamper that reflects gratitude and devotion, making her feel cherished and appreciated.
A Luxurious Celebration of Bonding
“Blossoming Ties” is more than just a collection; it’s a celebration of the sacred sibling bond with an added touch of opulence. Each hamper is a testament to Interflora India’s commitment to delivering a luxurious and meaningful Raksha Bandhan experience. Whether you’re looking to add a bit of shimmer to your celebrations or simply want to honor your siblings with the finest, “Blossoming Ties” is a great choice.
This Raksha Bandhan, let the beauty of blooming flowers and the joy of sibling bonds come together in a celebration that is both elegant and heartfelt. Embrace the occasion with “Blossoming Ties” and make this Raksha Bandhan unforgettable.
About Interflora India
Interflora India is a leading luxury floral brand known for its exceptional quality and elegant arrangements. With a focus on merging traditional values with modern sophistication, Interflora India continues to set the standard for floral excellence and luxury gifting.
About Co-Founder & CEO, Interflora India: Anuja Joshi
Anuja Joshi, the co-founder of Interflora, an educationist turned entrepreneur has always been a go-getter! From setting up and running an IB school in Pune, Maharashtra to heading a large, successful luxury gifting solutions company, she has successfully worn many hats! She received the prestigious ‘Woman Entrepreneur Of The Year award at the Entrepreneur India Startup Awards 2023.
As work led Anuja to travel across the globe, she came across Interflora, the luxurious floral gifting brand, sowing the seed of a new business venture in her enterprising head! Identifying a huge gap in the floral gifting and luxury décor landscape in India, Anuja launched Interflora India in 2017. Spearheading the India chapter for the legacy brand since then, she has been at the forefront of changing the way India experiences premium floral gifting & has conceptualised and produced floral décor for some of the largest weddings and social events for Ambani’s, Jindals, Mariwala, Alia & Ranbir Kapoor, Gucci, Dior, Sonam Babbani, House Of Misu, Anamika Khanna, Kiara &Siddharth, Ali Fazal & Richa Chadha and many more filling the gap in the market for luxury floral solutions.
Being a visionary, Anuja has ensured that the company is powered by a seamless backend set up that ensures international standards of design, quality, right on time deliveries, while minimising wastage, which makes them a unique category player unlike any other.
Under her able leadership, the business has grown today to have a team of — internationally trained designers, a network of 200 farms, a cache of logistics & technology experts and presence in 40 major cities across the country. Anuja Joshi has truly revolutionised the way we look at making memorable, tasteful statements!
As the d2c category expands exponentially across the country, Interflora India is at the cusp of major expansions helmed by Anuja and her core team: adding 35+ cities and 200 dark stores to the Interflora India network by the end of the year 2024. Not resting on her laurels, Anuja is also extending Interflora India’s floral based offerings to include a new gifting products portfolio and wellness solutions as well.
As a responsible, conscious business owner, she is also focused on growing the sustainable practices at Interflora India across waste management & reduction, repurposing of flowers and reducing dependency on imports via educating local growers as well as setting up cold chain solutions.
“With Interflora India I not only want to transform the floral industry by offering a brand experience that inspires, delights our customers and enriches their lives, but also ensure we fulfill our responsibilities towards the ecosystem we thrive in as a company that is on the path to implementing conscious practices”, says Anuja.
Focused on integrating learnings about the complexities of the Indian gifting and weddings market to make Interflora India a formidable brand that is synonymous with tasteful décor and gifting in the country. An educationist turned entrepreneur, Anuja is also a trained classical dancer & an interior design expert.