Royal Borough of Greenwich Transforms into ‘GreenWitch’ to Celebrate Wicked Film Release…reports Asian Lite News
The Royal Borough of Greenwich has undergone an enchanting transformation, rebranding itself as ‘GreenWitch’ for two magical weeks in honor of the upcoming release of Wicked, Universal Pictures’ highly anticipated cinematic adaptation of the beloved stage musical. The film hits UK cinemas on November 22, 2024.
The festivities kicked off with Councillor Jit Ranabhat, Mayor of Royal Greenwich, unveiling a commemorative plaque to officially mark the borough’s spellbinding new identity.
From now until November 24, visitors and residents can immerse themselves in the Wicked-themed experience by embarking on a specially designed walking trail. Free maps are available at the GreenWitch Tourist Information Centre or can be downloaded online at VisitGreenWitch.
The trail takes participants through iconic locations transformed to celebrate the world of Oz:
1. GreenWitch Tourist Information Centre – The trail’s starting point.
2. GreenWitch Foot Tunnel Entrance – Home to a special Wicked-themed plaque.
3. GreenWitch High Road – Featuring magical road signs along the way.
4. Green Café and GreenWitch Picturehouse – Perfectly named stops on the journey.
5. GreenWitch Market – Adorned with dazzling roof installations and archways.
6. King William Walk – The final destination showcasing Ozian-inspired signs.
“Move over Emerald City, welcome to the Royal Borough of GreenWitch! We’re thrilled to partner with Universal Pictures on this exciting, free experience for residents and visitors to enjoy,” the Mayor said.
“‘GreenWitch’ will be even more ‘popular’ than ever, and we can’t wait to welcome new visitors to our corner of the capital. This initiative will boost local businesses and support our ambitious Culture Strategy vision to be a place where creativity flourishes.
“What’s more, the income from this magical partnership will help fund our much-loved Sparkle in the Park festive light trail in 2024.”
The transformation has been made possible through a collaboration between Visit Greenwich, the University of Greenwich, the Greenwich Student’s Union, and local businesses such as Greenwich Market, Green Café, and Greenwich Picturehouse.
Barrie Kelly, Chief Executive of Visit Greenwich, highlighted the borough’s cultural and cinematic significance: “Greenwich is internationally known as the Prime Meridian, where east meets west, much like the Wicked movie’s themes. GreenWitch is a playful nod to our name, and we’re excited to be part of this event. As one of the UK’s top film locations, Greenwich is proud to welcome millions of visitors every year who explore sites seen in films and TV.”
Professor Jane Harrington, Vice-Chancellor and CEO of the University of Greenwich, added: “We’re thrilled to rebrand as the University of GreenWitch for the next two weeks, celebrating all things Wicked and the transformative magic of higher education.”
This immersive experience is set to enchant fans of Wicked and visitors alike, bringing a touch of Oz to London. The initiative reflects the borough’s commitment to cultural enrichment while amplifying the buzz for one of the year’s biggest cinematic events.
Wicked lands in UK cinemas on November 22, 2024. Don’t miss the chance to experience the magic in ‘GreenWitch’ before it vanishes on November 24.